{"id":1658,"date":"2023-10-30T15:13:21","date_gmt":"2023-10-30T15:13:21","guid":{"rendered":"https:\/\/globalcemsummit.com\/?page_id=1658"},"modified":"2026-05-05T11:01:33","modified_gmt":"2026-05-05T11:01:33","slug":"speakers","status":"publish","type":"page","link":"https:\/\/globalcemsummit.com\/?page_id=1658","title":{"rendered":"SPEAKERS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1658\" class=\"elementor elementor-1658\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d7c7bb all-content e-flex e-con-boxed e-con e-parent\" data-id=\"49d7c7bb\" data-element_type=\"container\" id=\"speaker-two\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78da23a e-con-full e-flex e-con e-child\" data-id=\"78da23a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5098f79c logounderline elementor-widget elementor-widget-image\" data-id=\"5098f79c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2023\/10\/sp_comp5.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27f7c elementor-widget elementor-widget-image\" data-id=\"e27f7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2023\/10\/5.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e79a34 elementor-widget elementor-widget-heading\" data-id=\"45e79a34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quentin Descat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3004ea3d logounderline elementor-widget elementor-widget-text-editor\" data-id=\"3004ea3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head Global Cardiovascular \u2013 Commercial Launch Brands Lead<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3ccfae elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"4f3ccfae\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e1edd9 e-con-full e-flex e-con e-child\" data-id=\"49e1edd9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19bf6410 elementor-widget elementor-widget-heading\" data-id=\"19bf6410\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c29434 elementor-widget elementor-widget-heading\" data-id=\"4c29434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Employer Experience Proposition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ad03e7 elementor-widget elementor-widget-text-editor\" data-id=\"73ad03e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c64f36 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"63c64f36\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Digital marketing \u2013 More important than ever<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Commercial innovation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Post-pandemic era: An accelerator of digital transformation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Importance of developing the right content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>05<\/span>Future of pharma sales & marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>06<\/span>Customer centricityand customer engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46b6b62b all-content e-flex e-con-boxed e-con e-parent\" data-id=\"46b6b62b\" data-element_type=\"container\" id=\"speaker-three\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59c0efdb e-con-full e-flex e-con e-child\" data-id=\"59c0efdb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51828051 logounderline elementor-widget elementor-widget-image\" data-id=\"51828051\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2023\/10\/sp_comp3.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b101504 elementor-widget elementor-widget-image\" data-id=\"7b101504\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2023\/10\/3.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f448763 elementor-widget elementor-widget-heading\" data-id=\"4f448763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quentin Descat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f449ee logounderline elementor-widget elementor-widget-text-editor\" data-id=\"40f449ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head Global Cardiovascular \u2013 Commercial Launch Brands Lead<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ddcc33 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"68ddcc33\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ced9c0c e-con-full e-flex e-con e-child\" data-id=\"2ced9c0c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fe0197 elementor-widget elementor-widget-heading\" data-id=\"67fe0197\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7a3f2 elementor-widget elementor-widget-heading\" data-id=\"7f7a3f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Employer Experience Proposition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4296cd elementor-widget elementor-widget-text-editor\" data-id=\"5e4296cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c29f763 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4c29f763\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Digital marketing \u2013 More important than ever<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Commercial innovation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Post-pandemic era: An accelerator of digital transformation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Importance of developing the right content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>05<\/span>Future of pharma sales & marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>06<\/span>Customer centricityand customer engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3b8201 e-flex e-con-boxed e-con e-parent\" data-id=\"c3b8201\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39a3a7d e-flex e-con-boxed e-con e-child\" data-id=\"39a3a7d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef55f77 elementor-widget elementor-widget-heading\" data-id=\"ef55f77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dda119 elementor-widget elementor-widget-text-editor\" data-id=\"1dda119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sample of Keynote Speakers and their Case Studies<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e8a339a all-content e-flex e-con-boxed e-con e-parent\" data-id=\"5e8a339a\" data-element_type=\"container\" id=\"speaker-four\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-394769b7 e-con-full e-flex e-con e-child\" data-id=\"394769b7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760f168d logounderline elementor-widget elementor-widget-image\" data-id=\"760f168d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2023\/10\/sp_comp1.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5444c7cb elementor-widget elementor-widget-image\" data-id=\"5444c7cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2023\/10\/2.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4e666c elementor-widget elementor-widget-heading\" data-id=\"2a4e666c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quentin Descat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3800b0 logounderline elementor-widget elementor-widget-text-editor\" data-id=\"7c3800b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head Global Cardiovascular \u2013 Commercial Launch Brands Lead<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddf5c0d elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"2ddf5c0d\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a2bd27 e-con-full e-flex e-con e-child\" data-id=\"9a2bd27\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d0201c elementor-widget elementor-widget-heading\" data-id=\"53d0201c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-235505b7 elementor-widget elementor-widget-heading\" data-id=\"235505b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Employer Experience Proposition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de5daa0 elementor-widget elementor-widget-text-editor\" data-id=\"7de5daa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2654866e number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2654866e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Digital marketing \u2013 More important than ever<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Commercial innovation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Post-pandemic era: An accelerator of digital transformation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Importance of developing the right content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>05<\/span>Future of pharma sales & marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>06<\/span>Customer centricityand customer engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f090fb8 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"f090fb8\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a17473 elementor-widget elementor-widget-html\" data-id=\"7a17473\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n<head>\r\n  <meta charset=\"UTF-8\">\r\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n  <style>\r\n    \/* \u0417\u0430\u043b\u0438\u0448\u0442\u0435 CSS \u043d\u0435\u0437\u043c\u0456\u043d\u043d\u0438\u043c *\/\r\n\r\n    .slideshow-container {\r\n      position: relative;\r\n      max-width: 1200px;\r\n      max-height: 750px;\r\n      margin: auto;\r\n      overflow: hidden;\r\n    }\r\n\r\n    .slides {\r\n      display: flex;\r\n      width: 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 <title>\u0421\u043b\u0430\u0439\u0434\u0448\u043e\u0443<\/title>\r\n<\/head>\r\n<body>\r\n\r\n<div class=\"slideshow-container\">\r\n  <div class=\"slides\">\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192dd48 e-flex e-con-boxed e-con e-parent\" data-id=\"192dd48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c622c9 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"5c622c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434c260 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"434c260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"29\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-300x29.webp\" class=\"attachment-medium size-medium wp-image-10363\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-300x29.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-1024x98.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-768x73.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-1536x146.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-2048x195.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-600x57.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59a875 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b59a875\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b573c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"16b573c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/jean.webp\" class=\"attachment-large size-large wp-image-10350\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c611 elementor-widget elementor-widget-heading\" data-id=\"2f1c611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jean-Pascal Amblat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cd2e1 elementor-widget elementor-widget-text-editor\" data-id=\"37cd2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of Owned Channels and CRM<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740a5ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"740a5ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c9e93 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d8c9e93\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/jean-pascal-amblat-8731674\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342a533 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"342a533\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401d25 elementor-widget elementor-widget-heading\" data-id=\"c401d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9dba9 elementor-widget elementor-widget-heading\" data-id=\"bb9dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Air France Leverage Segmentation &amp; Personalisation to Engage More His Customers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d7d84 elementor-widget elementor-widget-text-editor\" data-id=\"20d7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The travel industry is growing fast. The choice to select of an airline is multiple. It is important to leverage his data collected to define the right message to the right audience. In this session, Air France will share how segmentation &amp; personalisation are key to engage more his customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4f7d number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a4f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Challenges ahead <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>The role of marketing Automation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>The AI in our activation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Successes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0b41 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"75e0b41\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In this session, I\u2019ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I\u2019ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products \u2014 the cornerstone of product and agile excellence.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182df34f e-flex e-con-boxed e-con e-parent\" data-id=\"182df34f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36872a19 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"36872a19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ebc251 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64ebc251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-300x169.webp\" class=\"attachment-medium size-medium wp-image-10349\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-300x169.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1024x576.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-768x432.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1536x864.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-2048x1152.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-150x85.webp 150w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1920x1080.webp 1920w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-600x338.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67298 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb67298\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d3d05e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27d3d05e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/moritz.webp\" class=\"attachment-large size-large wp-image-10355\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbea75 elementor-widget elementor-widget-heading\" data-id=\"4cbea75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moritz Wolf<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a9826 elementor-widget elementor-widget-text-editor\" data-id=\"2a3a9826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of CRM CoE \u2013 Data, Intelligence &amp; Operations<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4123 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17b4123\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b617f7a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5b617f7a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/customer-transformation-moritz-wolf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-113514cb e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"113514cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64287249 elementor-widget elementor-widget-heading\" data-id=\"64287249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d74e5 elementor-widget elementor-widget-heading\" data-id=\"509d74e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Catalyst for AI-Powered Customer Transformation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98108e elementor-widget elementor-widget-text-editor\" data-id=\"a98108e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fce87c number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52fce87c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Define a customer KPI model that connects customer outcomes to business management, growth, and enterprise priorities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Establish cross-functional governance for decision-making and AI optimisation to ensure speed creates aligned value, not fragmented outcomes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Orchestrate execution coherently across the operating model, ecosystem, and technology stack.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaee1c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"ecaee1c\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2115\" class=\"elementor elementor-2115\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b32a e-flex e-con-boxed e-con e-parent\" data-id=\"d14b32a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef36505 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"ef36505\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8793 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e8793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-300x71.webp\" class=\"attachment-medium size-medium wp-image-10362\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-300x71.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-1024x242.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-768x182.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-600x142.webp 600w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcac8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64bd0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dc64bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/tom.webp\" class=\"attachment-large size-large wp-image-10359\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e435c7 elementor-widget elementor-widget-heading\" data-id=\"1e435c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tom Voirol<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9696aaa elementor-widget elementor-widget-text-editor\" data-id=\"9696aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of CX Strategy &amp; Design<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a1958 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a1958\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb475 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"70bb475\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/voirol\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc456 e-con-full speaker-width2 e-transform e-flex e-con e-child\" data-id=\"8fdc456\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d816 elementor-widget elementor-widget-heading\" data-id=\"4d7d816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b3f00 elementor-widget elementor-widget-heading\" data-id=\"c4b3f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Loyalty Is Not a Program: Why Points, Tiers and Rewards Don't Create Real Loyalty \u2012 and What Actually Does<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a09b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"36a09b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff460 number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91ff460\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Building a scalable CX framework across multiple markets and business units<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Aligning customer experience with strategic business objectives and measurable outcomes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Balancing global standardisation with local market needs and customer expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Establishing governance models to ensure consistent execution and accountability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d8db elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"528d8db\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3802cc e-flex e-con-boxed e-con e-parent\" data-id=\"c3802cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb94ee5 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"eb94ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d544 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a8d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"131\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-300x131.webp\" class=\"attachment-medium size-medium wp-image-10361\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-300x131.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-1024x449.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-768x336.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-1536x673.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-2048x897.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-600x263.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986af0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986af0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683073f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"683073f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/joel.webp\" class=\"attachment-large size-large wp-image-10352\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a9d3 elementor-widget elementor-widget-heading\" data-id=\"6b8a9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Joel Peters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95005d elementor-widget elementor-widget-text-editor\" data-id=\"e95005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of UX, Design &amp; Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c772b88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c772b88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af28290 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"af28290\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/peters99\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e536211 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"e536211\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94e54 elementor-widget elementor-widget-heading\" data-id=\"ea94e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbffe elementor-widget elementor-widget-heading\" data-id=\"fffbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel Excellence - Seamless Journeys Across Every Touchpoint<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bc23e elementor-widget elementor-widget-text-editor\" data-id=\"d0bc23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customers don\u2019t think in channels, they think in journeys. Yet most organisations still design, optimise, and measure in silos. This talk explores how TUI is working to create truly seamless, cross-channel experiences across apps, websites and retail touchpoints &#8211; turning fragmented interactions into a single, connected journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a0a number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b352a0a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Designing for journeys, not touchpoints: shifting mindset from features to flow<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Mobile-first, context-aware design as the foundation for modern CX<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Creating cross-channel continuity: from inspiration to booking to in-trip and beyond<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4383 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"3eb4383\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.<\/p><p>In our pursuit of a coaching culture, we\u2019ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.<\/p><p>Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"4425\" class=\"elementor elementor-4425\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a77e9 e-flex e-con-boxed e-con e-parent\" data-id=\"91a77e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b1bce e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"b3b1bce\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385ca0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2385ca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"64\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-300x64.webp\" class=\"attachment-medium size-medium wp-image-10354\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-300x64.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-1024x218.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-768x164.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-600x128.webp 600w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee139f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee139f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae579e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bae579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/svetla.webp\" class=\"attachment-large size-large wp-image-10357\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930e13 elementor-widget elementor-widget-heading\" data-id=\"4930e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Svetla Scheiber<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124cd1c elementor-widget elementor-widget-text-editor\" data-id=\"124cd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Black Belt Business Value<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b242c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b242c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ec60 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7a4ec60\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/svetla-scheiber\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a05eff6 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"a05eff6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df07800 elementor-widget elementor-widget-heading\" data-id=\"df07800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920985d elementor-widget elementor-widget-heading\" data-id=\"920985d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Experimentation to Impact: Leading the Al-Powered Experience Transformation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d5e6 elementor-widget elementor-widget-text-editor\" data-id=\"794d5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Leading organisations are unlocking real Al business value by intentionally connecting Customer Experience (CX), Employee Experience (EX) into a single Experience strategy. This session shares how Microsoft and its customer, moved beyond pilots to scale Al in everyday work, improving customer outcomes, empowering employees, delivering measurable results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61772b9 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61772b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span> CX and EX as a single value engine, amplified by Al<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span> Moving from Al experimentation to scaled, measurable impact<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span> Al as a value multiplier that augments human capabilities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span> Leadership and operating model shifts required to realise value<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b73e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"d7b73e7\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.<\/p><p>Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <a class=\"prev\" onclick=\"changeSlide(-1)\">&#10094;<\/a>\r\n  <a class=\"next\" onclick=\"changeSlide(1)\">&#10095;<\/a>\r\n\r\n  <div class=\"thumbnails\">\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/jean1.webp\" alt=\"Thumbnail 1\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/moritz1.webp\" alt=\"Thumbnail 2\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/tom1.webp\" alt=\"Thumbnail 3\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/joel1.webp\" alt=\"Thumbnail 4\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/svetla1.webp\" alt=\"Thumbnail 5\" title=\"\">\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<\/body>\r\n<\/html>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-316f384 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"316f384\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f93b44e elementor-widget elementor-widget-jet-slider\" data-id=\"3f93b44e\" data-element_type=\"widget\" data-settings=\"{&quot;thumbnail_width&quot;:90,&quot;thumbnail_height&quot;:100,&quot;thumbnail_width_tablet&quot;:40,&quot;thumbnail_height_tablet&quot;:60,&quot;slider_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]},&quot;slider_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:600,&quot;sizes&quot;:[]},&quot;slider_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jet-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-slider jet-elements\">\n<div class=\"jet-slider jet-slider__image-contain\" data-settings='{\"sliderWidth\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"sliderHeight\":{\"unit\":\"px\",\"size\":600,\"sizes\":[]},\"sliderNavigation\":true,\"sliderNavigationIcon\":\"jet-slider__arrow-icon-3f93b44e\",\"sliderNaviOnHover\":false,\"sliderPagination\":false,\"sliderAutoplay\":false,\"sliderAutoplayDelay\":5000,\"sliderAutoplayOnHover\":\"pause\",\"sliderFullScreen\":true,\"sliderFullscreenIcon\":\"jet-slider__fullscreen-icon-3f93b44e\",\"sliderShuffle\":false,\"sliderLoop\":true,\"sliderFadeMode\":false,\"slideDistance\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"slideDuration\":500,\"imageScaleMode\":\"contain\",\"thumbnails\":true,\"thumbnailWidth\":90,\"thumbnailHeight\":100,\"rightToLeft\":false,\"touchswipe\":true,\"fractionPag\":false}'>\n\t\n<div class=\"slider-pro\"><div class=\"jet-slider__arrow-icon-3f93b44e hidden-html\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-slider__fullscreen-icon-3f93b44e hidden-html\"><i aria-hidden=\"true\" class=\"fas fa-arrows-alt\"><\/i><\/div><div class=\"jet-slider__items sp-slides\">\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-ddb2bfd\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/jean1.webp\" alt=\"jean1\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/jean1-150x150.webp\" alt=\"jean1\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192dd48 e-flex e-con-boxed e-con e-parent\" data-id=\"192dd48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c622c9 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"5c622c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434c260 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"434c260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"29\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-300x29.webp\" class=\"attachment-medium size-medium wp-image-10363\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-300x29.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-1024x98.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-768x73.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-1536x146.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-2048x195.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-600x57.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59a875 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b59a875\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b573c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"16b573c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/jean.webp\" class=\"attachment-large size-large wp-image-10350\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c611 elementor-widget elementor-widget-heading\" data-id=\"2f1c611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jean-Pascal Amblat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cd2e1 elementor-widget elementor-widget-text-editor\" data-id=\"37cd2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of Owned Channels and CRM<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740a5ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"740a5ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c9e93 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d8c9e93\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/jean-pascal-amblat-8731674\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342a533 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"342a533\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401d25 elementor-widget elementor-widget-heading\" data-id=\"c401d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9dba9 elementor-widget elementor-widget-heading\" data-id=\"bb9dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Air France Leverage Segmentation &amp; Personalisation to Engage More His Customers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d7d84 elementor-widget elementor-widget-text-editor\" data-id=\"20d7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The travel industry is growing fast. The choice to select of an airline is multiple. It is important to leverage his data collected to define the right message to the right audience. In this session, Air France will share how segmentation &amp; personalisation are key to engage more his customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4f7d number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a4f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Challenges ahead <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>The role of marketing Automation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>The AI in our activation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Successes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0b41 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"75e0b41\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In this session, I\u2019ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I\u2019ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products \u2014 the cornerstone of product and agile excellence.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-542d427\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/moritz1.webp\" alt=\"moritz1\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/moritz1-150x150.webp\" alt=\"moritz1\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182df34f e-flex e-con-boxed e-con e-parent\" data-id=\"182df34f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36872a19 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"36872a19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ebc251 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64ebc251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-300x169.webp\" class=\"attachment-medium size-medium wp-image-10349\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-300x169.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1024x576.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-768x432.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1536x864.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-2048x1152.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-150x85.webp 150w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1920x1080.webp 1920w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-600x338.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67298 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb67298\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d3d05e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27d3d05e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/moritz.webp\" class=\"attachment-large size-large wp-image-10355\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbea75 elementor-widget elementor-widget-heading\" data-id=\"4cbea75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moritz Wolf<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a9826 elementor-widget elementor-widget-text-editor\" data-id=\"2a3a9826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of CRM CoE \u2013 Data, Intelligence &amp; Operations<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4123 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17b4123\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b617f7a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5b617f7a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/customer-transformation-moritz-wolf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-113514cb e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"113514cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64287249 elementor-widget elementor-widget-heading\" data-id=\"64287249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d74e5 elementor-widget elementor-widget-heading\" data-id=\"509d74e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Catalyst for AI-Powered Customer Transformation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98108e elementor-widget elementor-widget-text-editor\" data-id=\"a98108e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fce87c number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52fce87c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Define a customer KPI model that connects customer outcomes to business management, growth, and enterprise priorities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Establish cross-functional governance for decision-making and AI optimisation to ensure speed creates aligned value, not fragmented outcomes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Orchestrate execution coherently across the operating model, ecosystem, and technology stack.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaee1c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"ecaee1c\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-6fbdc17\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/tom1.webp\" alt=\"tom1\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/tom1-150x150.webp\" alt=\"tom1\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2115\" class=\"elementor elementor-2115\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b32a e-flex e-con-boxed e-con e-parent\" data-id=\"d14b32a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef36505 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"ef36505\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8793 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e8793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-300x71.webp\" class=\"attachment-medium size-medium wp-image-10362\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-300x71.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-1024x242.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-768x182.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-600x142.webp 600w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcac8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64bd0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dc64bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/tom.webp\" class=\"attachment-large size-large wp-image-10359\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e435c7 elementor-widget elementor-widget-heading\" data-id=\"1e435c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tom Voirol<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9696aaa elementor-widget elementor-widget-text-editor\" data-id=\"9696aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of CX Strategy &amp; Design<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a1958 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a1958\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb475 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"70bb475\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/voirol\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc456 e-con-full speaker-width2 e-transform e-flex e-con e-child\" data-id=\"8fdc456\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d816 elementor-widget elementor-widget-heading\" data-id=\"4d7d816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b3f00 elementor-widget elementor-widget-heading\" data-id=\"c4b3f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Loyalty Is Not a Program: Why Points, Tiers and Rewards Don't Create Real Loyalty \u2012 and What Actually Does<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a09b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"36a09b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff460 number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91ff460\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Building a scalable CX framework across multiple markets and business units<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Aligning customer experience with strategic business objectives and measurable outcomes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Balancing global standardisation with local market needs and customer expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Establishing governance models to ensure consistent execution and accountability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d8db elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"528d8db\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-406026f\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/joel1.webp\" alt=\"joel1\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/joel1-150x150.webp\" alt=\"joel1\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3802cc e-flex e-con-boxed e-con e-parent\" data-id=\"c3802cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb94ee5 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"eb94ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d544 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a8d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"131\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-300x131.webp\" class=\"attachment-medium size-medium wp-image-10361\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-300x131.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-1024x449.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-768x336.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-1536x673.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-2048x897.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-600x263.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986af0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986af0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683073f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"683073f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/joel.webp\" class=\"attachment-large size-large wp-image-10352\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a9d3 elementor-widget elementor-widget-heading\" data-id=\"6b8a9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Joel Peters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95005d elementor-widget elementor-widget-text-editor\" data-id=\"e95005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of UX, Design &amp; Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c772b88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c772b88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af28290 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"af28290\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/peters99\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e536211 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"e536211\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94e54 elementor-widget elementor-widget-heading\" data-id=\"ea94e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbffe elementor-widget elementor-widget-heading\" data-id=\"fffbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel Excellence - Seamless Journeys Across Every Touchpoint<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bc23e elementor-widget elementor-widget-text-editor\" data-id=\"d0bc23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customers don\u2019t think in channels, they think in journeys. Yet most organisations still design, optimise, and measure in silos. This talk explores how TUI is working to create truly seamless, cross-channel experiences across apps, websites and retail touchpoints &#8211; turning fragmented interactions into a single, connected journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a0a number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b352a0a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Designing for journeys, not touchpoints: shifting mindset from features to flow<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Mobile-first, context-aware design as the foundation for modern CX<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Creating cross-channel continuity: from inspiration to booking to in-trip and beyond<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4383 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"3eb4383\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.<\/p><p>In our pursuit of a coaching culture, we\u2019ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.<\/p><p>Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-75b8765\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/svetla1.webp\" alt=\"svetla1\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/svetla1-150x150.webp\" alt=\"svetla1\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"4425\" class=\"elementor elementor-4425\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a77e9 e-flex e-con-boxed e-con e-parent\" data-id=\"91a77e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b1bce e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"b3b1bce\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385ca0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2385ca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"64\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-300x64.webp\" class=\"attachment-medium size-medium wp-image-10354\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-300x64.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-1024x218.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-768x164.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-600x128.webp 600w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee139f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee139f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae579e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bae579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/svetla.webp\" class=\"attachment-large size-large wp-image-10357\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930e13 elementor-widget elementor-widget-heading\" data-id=\"4930e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Svetla Scheiber<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124cd1c elementor-widget elementor-widget-text-editor\" data-id=\"124cd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Black Belt Business Value<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b242c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b242c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ec60 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7a4ec60\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/svetla-scheiber\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a05eff6 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"a05eff6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df07800 elementor-widget elementor-widget-heading\" data-id=\"df07800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920985d elementor-widget elementor-widget-heading\" data-id=\"920985d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Experimentation to Impact: Leading the Al-Powered Experience Transformation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d5e6 elementor-widget elementor-widget-text-editor\" data-id=\"794d5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Leading organisations are unlocking real Al business value by intentionally connecting Customer Experience (CX), Employee Experience (EX) into a single Experience strategy. This session shares how Microsoft and its customer, moved beyond pilots to scale Al in everyday work, improving customer outcomes, empowering employees, delivering measurable results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61772b9 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61772b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span> CX and EX as a single value engine, amplified by Al<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span> Moving from Al experimentation to scaled, measurable impact<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span> Al as a value multiplier that augments human capabilities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span> Leadership and operating model shifts required to realise value<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b73e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"d7b73e7\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.<\/p><p>Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-403ec99b elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"403ec99b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700fe781 elementor-widget elementor-widget-jet-carousel\" data-id=\"700fe781\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;}\" data-widget_type=\"jet-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-carousel jet-elements\"><div class=\"jet-carousel-wrap\">\n\t<div class=\"jet-carousel\" data-slider_options=\"{&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:false,&quot;infinite&quot;:false,&quot;centerMode&quot;:false,&quot;centerPadding&quot;:&quot;50px&quot;,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;variableWidth&quot;:false,&quot;prevArrow&quot;:&quot;.jet-carousel__prev-arrow-700fe781&quot;,&quot;nextArrow&quot;:&quot;.jet-carousel__next-arrow-700fe781&quot;,&quot;rtl&quot;:false,&quot;fractionNav&quot;:false}\" dir=\"ltr\">\n\t<div class=\"elementor-slick-slider\">\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192dd48 e-flex e-con-boxed e-con e-parent\" data-id=\"192dd48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c622c9 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"5c622c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434c260 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"434c260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"29\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-300x29.webp\" class=\"attachment-medium size-medium wp-image-10363\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-300x29.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-1024x98.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-768x73.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-1536x146.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-2048x195.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Air_France_Logo.svg-600x57.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59a875 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b59a875\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b573c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"16b573c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/jean.webp\" class=\"attachment-large size-large wp-image-10350\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c611 elementor-widget elementor-widget-heading\" data-id=\"2f1c611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jean-Pascal Amblat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cd2e1 elementor-widget elementor-widget-text-editor\" data-id=\"37cd2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of Owned Channels and CRM<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740a5ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"740a5ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c9e93 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d8c9e93\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/jean-pascal-amblat-8731674\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342a533 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"342a533\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401d25 elementor-widget elementor-widget-heading\" data-id=\"c401d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9dba9 elementor-widget elementor-widget-heading\" data-id=\"bb9dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Air France Leverage Segmentation &amp; Personalisation to Engage More His Customers <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d7d84 elementor-widget elementor-widget-text-editor\" data-id=\"20d7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The travel industry is growing fast. The choice to select of an airline is multiple. It is important to leverage his data collected to define the right message to the right audience. In this session, Air France will share how segmentation &amp; personalisation are key to engage more his customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4f7d number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a4f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Challenges ahead <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>The role of marketing Automation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>The AI in our activation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Successes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0b41 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"75e0b41\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In this session, I\u2019ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I\u2019ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products \u2014 the cornerstone of product and agile excellence.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182df34f e-flex e-con-boxed e-con e-parent\" data-id=\"182df34f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36872a19 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"36872a19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ebc251 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64ebc251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-300x169.webp\" class=\"attachment-medium size-medium wp-image-10349\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-300x169.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1024x576.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-768x432.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1536x864.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-2048x1152.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-150x85.webp 150w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-1920x1080.webp 1920w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/HP-Logo-600x338.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67298 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb67298\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d3d05e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27d3d05e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/moritz.webp\" class=\"attachment-large size-large wp-image-10355\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbea75 elementor-widget elementor-widget-heading\" data-id=\"4cbea75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moritz Wolf<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a9826 elementor-widget elementor-widget-text-editor\" data-id=\"2a3a9826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of CRM CoE \u2013 Data, Intelligence &amp; Operations<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4123 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17b4123\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b617f7a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5b617f7a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/customer-transformation-moritz-wolf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-113514cb e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"113514cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64287249 elementor-widget elementor-widget-heading\" data-id=\"64287249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d74e5 elementor-widget elementor-widget-heading\" data-id=\"509d74e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Catalyst for AI-Powered Customer Transformation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98108e elementor-widget elementor-widget-text-editor\" data-id=\"a98108e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fce87c number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52fce87c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Define a customer KPI model that connects customer outcomes to business management, growth, and enterprise priorities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Establish cross-functional governance for decision-making and AI optimisation to ensure speed creates aligned value, not fragmented outcomes.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Orchestrate execution coherently across the operating model, ecosystem, and technology stack.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaee1c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"ecaee1c\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2115\" class=\"elementor elementor-2115\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b32a e-flex e-con-boxed e-con e-parent\" data-id=\"d14b32a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef36505 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"ef36505\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8793 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e8793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-300x71.webp\" class=\"attachment-medium size-medium wp-image-10362\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-300x71.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-1024x242.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-768x182.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg-600x142.webp 600w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Zurich_Insurance_Group_Logo_Horizontal.svg.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcac8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64bd0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dc64bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/tom.webp\" class=\"attachment-large size-large wp-image-10359\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e435c7 elementor-widget elementor-widget-heading\" data-id=\"1e435c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tom Voirol<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9696aaa elementor-widget elementor-widget-text-editor\" data-id=\"9696aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of CX Strategy &amp; Design<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a1958 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a1958\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb475 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"70bb475\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/voirol\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc456 e-con-full speaker-width2 e-transform e-flex e-con e-child\" data-id=\"8fdc456\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d816 elementor-widget elementor-widget-heading\" data-id=\"4d7d816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b3f00 elementor-widget elementor-widget-heading\" data-id=\"c4b3f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Loyalty Is Not a Program: Why Points, Tiers and Rewards Don't Create Real Loyalty \u2012 and What Actually Does<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a09b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"36a09b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff460 number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91ff460\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Building a scalable CX framework across multiple markets and business units<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Aligning customer experience with strategic business objectives and measurable outcomes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Balancing global standardisation with local market needs and customer expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Establishing governance models to ensure consistent execution and accountability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d8db elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"528d8db\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3802cc e-flex e-con-boxed e-con e-parent\" data-id=\"c3802cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb94ee5 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"eb94ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d544 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a8d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"131\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-300x131.webp\" class=\"attachment-medium size-medium wp-image-10361\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-300x131.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-1024x449.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-768x336.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-1536x673.webp 1536w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-2048x897.webp 2048w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/TUI_Logo_2016.svg-600x263.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986af0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986af0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683073f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"683073f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/joel.webp\" class=\"attachment-large size-large wp-image-10352\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a9d3 elementor-widget elementor-widget-heading\" data-id=\"6b8a9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Joel Peters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95005d elementor-widget elementor-widget-text-editor\" data-id=\"e95005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Head of UX, Design &amp; Research<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c772b88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c772b88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af28290 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"af28290\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/peters99\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e536211 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"e536211\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94e54 elementor-widget elementor-widget-heading\" data-id=\"ea94e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbffe elementor-widget elementor-widget-heading\" data-id=\"fffbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Omnichannel Excellence - Seamless Journeys Across Every Touchpoint<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bc23e elementor-widget elementor-widget-text-editor\" data-id=\"d0bc23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customers don\u2019t think in channels, they think in journeys. Yet most organisations still design, optimise, and measure in silos. This talk explores how TUI is working to create truly seamless, cross-channel experiences across apps, websites and retail touchpoints &#8211; turning fragmented interactions into a single, connected journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a0a number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b352a0a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Designing for journeys, not touchpoints: shifting mindset from features to flow<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Mobile-first, context-aware design as the foundation for modern CX<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Creating cross-channel continuity: from inspiration to booking to in-trip and beyond<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4383 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"3eb4383\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.<\/p><p>In our pursuit of a coaching culture, we\u2019ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.<\/p><p>Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"4425\" class=\"elementor elementor-4425\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a77e9 e-flex e-con-boxed e-con e-parent\" data-id=\"91a77e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b1bce e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"b3b1bce\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385ca0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2385ca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"64\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-300x64.webp\" class=\"attachment-medium size-medium wp-image-10354\" alt=\"\" srcset=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-300x64.webp 300w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-1024x218.webp 1024w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-768x164.webp 768w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg-600x128.webp 600w, https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/Microsoft_logo_2012.svg.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee139f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee139f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae579e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bae579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/globalcemsummit.com\/wp-content\/uploads\/2026\/05\/svetla.webp\" class=\"attachment-large size-large wp-image-10357\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930e13 elementor-widget elementor-widget-heading\" data-id=\"4930e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Svetla Scheiber<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124cd1c elementor-widget elementor-widget-text-editor\" data-id=\"124cd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Black Belt Business Value<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b242c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b242c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ec60 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7a4ec60\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/svetla-scheiber\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a05eff6 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"a05eff6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df07800 elementor-widget elementor-widget-heading\" data-id=\"df07800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920985d elementor-widget elementor-widget-heading\" data-id=\"920985d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Experimentation to Impact: Leading the Al-Powered Experience Transformation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d5e6 elementor-widget elementor-widget-text-editor\" data-id=\"794d5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Leading organisations are unlocking real Al business value by intentionally connecting Customer Experience (CX), Employee Experience (EX) into a single Experience strategy. This session shares how Microsoft and its customer, moved beyond pilots to scale Al in everyday work, improving customer outcomes, empowering employees, delivering measurable results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61772b9 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61772b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span> CX and EX as a single value engine, amplified by Al<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span> Moving from Al experimentation to scaled, measurable impact<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span> Al as a value multiplier that augments human capabilities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span> Leadership and operating model shifts required to realise value<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b73e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"d7b73e7\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.<\/p><p>Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n<\/div><div class=\"jet-carousel__prev-arrow-700fe781 jet-arrow prev-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-carousel__next-arrow-700fe781 jet-arrow next-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div><\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quentin Descat Head Global Cardiovascular \u2013 Commercial Launch Brands Lead Linkedin CASE STUDY The Employer Experience Proposition Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1658","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=\/wp\/v2\/pages\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1658"}],"version-history":[{"count":1154,"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=\/wp\/v2\/pages\/1658\/revisions"}],"predecessor-version":[{"id":10409,"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=\/wp\/v2\/pages\/1658\/revisions\/10409"}],"wp:attachment":[{"href":"https:\/\/globalcemsummit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}