Bancassurance is a customer-centric channel by definition: offering an answer to insurance needs, leveraging on clients’ knowledge. Product innovation is not sufficient without an efficient, real-time, multichannel service model: telephone, website, app, branch and sales network are different touch points of the same integrated journey – activated on demand by the customer.
- Customer expectations on digital experience from insurance is increasing and aligning to big digital players
- Simplicity, convenience and transparency are key both on language, experience and product
- Timing and touch points with Carriers are selected by customers: The service model needs to be designed to answer to this request