CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
Speakers
Sample of Keynote Speakers and their Case Studies
CASE STUDY
The Employer Experience Proposition
Global Internal Benchmark for key HR Metrics. Key HR Metrics are aggregated and shared globally between different regions so each region can compare their own results with others within Sony. This is a good use case of how own data is utilised and leveraged in a global scale.
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricityand customer engagement
CASE STUDY
Customer Experience vs. Customer Service. What Is the Key Difference Between These Two?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
Customer Experience covers the full customer journey — customer service is an element of this journey.
Customer Experience: Holistic view of the entire customer journey. Encompasses all areas, from dreaming and planning to post-flight.
- 01Explanation of what Customer Experience is in Iberia
- 02Explanation of what Customer Service is in Iberia
CASE STUDY
Keep up With the Clicks
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
In the last 4 years, the e-commerce volumes have increased enormously, specifically during the pandemic. The growth in parcels had a huge impact on DHL E-commerce Benelux and Customer Service.
The team of Customer Service had to face different challenges. From these challenges, the ambition rose to combine high tech with a high touch towards clients and employers.
- 01As company, we have a strategy to be number 1 for customers, employers and investors
- 02How do we transform to a service organisation with a focus on quality?
- 03How digitisation supports the transformation to relational service?
- 04Achieving concrete results
CASE STUDY
AI Revolutionising Marketing: Shaping the Future
AI is transforming marketing, optimising customer segmentation, predictive analytics, and content creation. It will have immense impact on customer interactions and brand loyalty via AI-powered tools like chatbots and virtual assistants. We will look into some hypotheses on how AI will reshape the future of marketing, empowering businesses to engage with their audience in unprecedented ways.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01AI in Marketing
- 02AI-powered Tools
- 03Consumer Benefits
- 04Reshaping the Future
CASE STUDY
How to Create an Emotional Connection with the Customer?
Only our own customers have real, hands-on experience with our services. The universe we still want to attract and convince to use our services is the multiple of them. What to do to bring them closer to us so they make that fundamental first trial of our services or products, and how to do it?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Is it only the personal experience that counts?
- 02What is the role of reputation in customer experience?
- 03What influences reputation?
- 04How many facets does a branding have? Do they interact?
- 05How long does it take to build a brand?
- 06Is it the same message for all customers?
CASE STUDY
The Commercial Value of Customer Loyalty
How can we find the right balance between driving customer loyalty through various CX initiatives and enhancing the commercial impact?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Optimising marketing investьуте for your loyalty programme and commercial output
- 02Strengthen campaign efforts through customer insights
- 03Boost growth through customer loyalty
CASE STUDY
Customer Experience vs. Customer Service. What Is the Key Difference Between These Two?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
Customer Experience covers the full customer journey — customer service is an element of this journey.
Customer Experience: Holistic view of the entire customer journey. Encompasses all areas, from dreaming and planning to post-flight.
- 01Explanation of what Customer Experience is in Iberia
- 02Explanation of what Customer Service is in Iberia
CASE STUDY
Keep up With the Clicks
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
In the last 4 years, the e-commerce volumes have increased enormously, specifically during the pandemic. The growth in parcels had a huge impact on DHL E-commerce Benelux and Customer Service.
The team of Customer Service had to face different challenges. From these challenges, the ambition rose to combine high tech with a high touch towards clients and employers.
- 01As company, we have a strategy to be number 1 for customers, employers and investors
- 02How do we transform to a service organisation with a focus on quality?
- 03How digitisation supports the transformation to relational service?
- 04Achieving concrete results
CASE STUDY
The Commercial Value of Customer Loyalty
How can we find the right balance between driving customer loyalty through various CX initiatives and enhancing the commercial impact?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Optimising marketing investьуте for your loyalty programme and commercial output
- 02Strengthen campaign efforts through customer insights
- 03Boost growth through customer loyalty
CASE STUDY
AI Revolutionising Marketing: Shaping the Future
AI is transforming marketing, optimising customer segmentation, predictive analytics, and content creation. It will have immense impact on customer interactions and brand loyalty via AI-powered tools like chatbots and virtual assistants. We will look into some hypotheses on how AI will reshape the future of marketing, empowering businesses to engage with their audience in unprecedented ways.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01AI in Marketing
- 02AI-powered Tools
- 03Consumer Benefits
- 04Reshaping the Future
CASE STUDY
How to Create an Emotional Connection with the Customer?
Only our own customers have real, hands-on experience with our services. The universe we still want to attract and convince to use our services is the multiple of them. What to do to bring them closer to us so they make that fundamental first trial of our services or products, and how to do it?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Is it only the personal experience that counts?
- 02What is the role of reputation in customer experience?
- 03What influences reputation?
- 04How many facets does a branding have? Do they interact?
- 05How long does it take to build a brand?
- 06Is it the same message for all customers?
CASE STUDY
Customer Experience vs. Customer Service. What Is the Key Difference Between These Two?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
Customer Experience covers the full customer journey — customer service is an element of this journey.
Customer Experience: Holistic view of the entire customer journey. Encompasses all areas, from dreaming and planning to post-flight.
- 01Explanation of what Customer Experience is in Iberia
- 02Explanation of what Customer Service is in Iberia
CASE STUDY
Keep up With the Clicks
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
In the last 4 years, the e-commerce volumes have increased enormously, specifically during the pandemic. The growth in parcels had a huge impact on DHL E-commerce Benelux and Customer Service.
The team of Customer Service had to face different challenges. From these challenges, the ambition rose to combine high tech with a high touch towards clients and employers.
- 01As company, we have a strategy to be number 1 for customers, employers and investors
- 02How do we transform to a service organisation with a focus on quality?
- 03How digitisation supports the transformation to relational service?
- 04Achieving concrete results
CASE STUDY
AI Revolutionising Marketing: Shaping the Future
AI is transforming marketing, optimising customer segmentation, predictive analytics, and content creation. It will have immense impact on customer interactions and brand loyalty via AI-powered tools like chatbots and virtual assistants. We will look into some hypotheses on how AI will reshape the future of marketing, empowering businesses to engage with their audience in unprecedented ways.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01AI in Marketing
- 02AI-powered Tools
- 03Consumer Benefits
- 04Reshaping the Future
CASE STUDY
How to Create an Emotional Connection with the Customer?
Only our own customers have real, hands-on experience with our services. The universe we still want to attract and convince to use our services is the multiple of them. What to do to bring them closer to us so they make that fundamental first trial of our services or products, and how to do it?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Is it only the personal experience that counts?
- 02What is the role of reputation in customer experience?
- 03What influences reputation?
- 04How many facets does a branding have? Do they interact?
- 05How long does it take to build a brand?
- 06Is it the same message for all customers?
CASE STUDY
The Commercial Value of Customer Loyalty
How can we find the right balance between driving customer loyalty through various CX initiatives and enhancing the commercial impact?
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Optimising marketing investьуте for your loyalty programme and commercial output
- 02Strengthen campaign efforts through customer insights
- 03Boost growth through customer loyalty